We often speak to the importance of focus groups, the impact of including them in your process and utilizing the information that they provide in the work of your coalition. The following is a story of a project that illustrates that power.
The group drives the substance. As a facilitator, I understand that they needed to get to their end goal. To get them there I ask the right questions, bringing confidence and the process to overcome barrier(s). I rely on proven processes and practices that I have developed over the years. But somehow each group always makes the outcome their own.